We build and manage high-performance paid media campaigns that drive qualified leads, lower acquisition costs, and create measurable growth.
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Worth $2,500
We'll analyze your campaigns and show you how to improve ROAS — free, no obligation.
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From campaign setup to conversion optimization — we handle every layer of your paid search strategy.
Expert management across Search, Display, Shopping, and YouTube to maximize ROI and minimize wasted spend.
Learn More →Tap into Microsoft's high-converting audience with professionally managed Bing and LinkedIn Audience campaigns.
Learn More →Re-engage lost visitors with precision-targeted remarketing that brings them back ready to convert.
Learn More →CRO-focused pages designed and tested to turn more clicks into customers using data-driven insights.
Learn More →Systematic A/B testing, funnel analysis, and UX improvements that compound your campaign returns.
Learn More →Custom dashboards and transparent reporting so you always know where your money goes and what it returns.
Learn More →Real campaigns. Real numbers. No vanity metrics.
A proven process that consistently delivers profitable, scalable PPC campaigns.
Deep-dive analysis of your campaigns, competitors, and opportunities.
Custom roadmap built around your goals, budget, and audience.
Precision-built campaigns with optimized structure, copy, and targeting.
Continuous A/B testing and bid management to push performance higher.
Proven winners scaled aggressively while protecting profit margins.
"Key2Sales transformed our Google Ads account. In 90 days, our ROAS went from 2.1x to 9.2x. Incredibly data-driven and transparent about everything they do."
"We tried 3 other agencies before Key2Sales. The difference is night and day. They actually understand B2B buying cycles and how to target our ICP effectively."
"Our cost-per-lead dropped 67% while lead volume tripled. Their landing page optimization work alone was worth more than we paid for the entire service."
Prefer to talk through your goals first? We're happy to schedule a no-pressure strategy call.
From first click to closed deal — we manage, optimize, and scale your paid search campaigns.
We build and manage comprehensive Google Ads accounts spanning Search, Display, Shopping, and YouTube. Every campaign is architected for maximum Quality Score, minimum CPC, and highest possible conversion rates.
Average ROAS achieved
for our Google Ads clients
Microsoft Advertising reaches 63 million users that Google misses. We leverage this often-overlooked channel to capture high-intent buyers at lower CPCs, stretching your budget further.
Average CPC reduction
vs Google Ads for same keywords
Capture the 97% of visitors who leave without converting. Our remarketing strategies use dynamic ads, custom audience segmentation, and precise frequency capping to bring back your highest-value prospects.
Higher conversion rate
for remarketed visitors vs new
Your ads are only as good as the pages they send traffic to. We design, build, and relentlessly test landing pages that convert clicks into customers using proven CRO principles.
Average CVR lift after
landing page overhaul
CRO is the highest-leverage activity in your marketing stack. Small improvements in conversion rate have an outsized compounding effect on your overall campaign ROI.
Average CPA reduction
through our CRO program
Every decision starts with clean, trustworthy data. We build analytics setups that give you a single source of truth across channels.
Real-time performance
visibility across channels
Real campaigns, real results, real clients. Dive into the strategies behind our top wins.
A fashion brand burning $89K/month on poorly-structured Shopping campaigns. We rebuilt from scratch with smart bidding and tiered product segmentation.
A SaaS company getting low-quality MQLs at $280 CPL. We restructured intent-based keyword targeting and rebuilt their lead nurture landing pages.
A contractor wanting to own their local market. We deployed hyper-local targeting, call-only ads, and competitor conquest campaigns.
A multi-location eye care clinic needing more consultation bookings. We deployed geo-targeted campaigns with laser-focused intent keywords and strong call tracking.
Ready to become our next case study?
Key2Sales was built by performance marketers tired of agencies that prioritized impressions over impact.
Founded in 2016, Key2Sales has grown from a 2-person consultancy to a full-service PPC powerhouse managing over $48M in annual ad spend for 340+ clients across North America, Europe, and Australia.
What sets us apart? We're a team of ex-Googlers, performance marketers, CRO specialists, and data scientists who operate with radical transparency. You get direct access to your strategist — no account managers hiding behind spreadsheets.
Every engagement starts with a comprehensive audit. Every decision is backed by data. Every result is reported with complete honesty.
Every recommendation is driven by data. We don't guess — we test, measure, and iterate based on hard numbers.
You see everything. Every metric, every test, every dollar spent. Always available to explain our decisions.
Impressions don't pay salaries. We focus on metrics that matter: revenue, ROAS, and cost per acquisition.
We treat your business like ours. When you win, we celebrate. Aligned around your success, not contract renewals.
Fast iteration beats perfection. We move quickly, learn from data, and compound small wins into massive gains.
Our team dedicates 20% of time to staying ahead of every algorithm update and new feature released.
Founder & CEO
Ex-Google · 12 years in paid search · Managed $200M+ lifetime ad spendHead of Google Ads
Google Premier Partner certified · 9 years managing e-commerce & SaaS accountsCRO Director
10,000+ A/B tests run · Average 140% CVR uplift across client portfolioHead of Analytics
Data science background · Built custom attribution models for 100+ clientsDeep dives, strategy guides, and case study breakdowns from our team of performance marketers.
Step-by-step through the campaign structure, asset groups, and audience signals that drove $820K from $89K spend.
Microsoft Advertising reaches 63M users Google doesn't. Here's how to capture them at 38% lower CPCs.
Our proven framework using RLSA, dynamic display, customer match, and sequential messaging to win back abandoners.
The cognitive triggers, trust signals, and UX principles we apply to every landing page — with A/B test data to back them up.
Last-click attribution is lying to you. Here's how to build a data-driven model using GA4 and custom attribution tools.
Our complete internal audit checklist — the same one we use when onboarding every new client account.
Ready to turn your ad spend into predictable, scalable revenue? Let's talk.
Fill out the form and a senior PPC strategist will review your situation and get back to you within one business day with a clear plan of action.
We respond to all inquiries within one business day. Strategy calls are typically scheduled within 48 hours.
Worth $2,500
We'll analyze your campaigns and show you how to improve ROAS — free, no obligation.
Worth $2,500
We'll analyze your campaigns and show you how to improve ROAS — free, no obligation.
Our free audit is more thorough than what most agencies charge $2,500 for.
We review campaign hierarchy, ad group structure, and keyword organization to identify inefficiencies that inflate your CPC.
Deep analysis of match types, negative keywords, and search term reports to eliminate wasted spend immediately.
Assessment of CTR, Quality Score, and ad relevance — with specific rewrites to improve your click-through rates.
Review of demographic targeting, audience overlays, and geographic bidding to find hidden optimization opportunities.
Analysis of your current bid strategy against your goals — manual vs automated, target CPA, ROAS, and portfolio bids.
CRO assessment of your landing pages including load speed, message match, trust signals, and conversion path.